Tuesday, 6 November 2007

Charity shopping - a state of mind

I'm positively addicted to charity shopping in so far that I try to buy everything I need, if I possibly can, in a charity shop. That's second-hand items - things people have worn already or already used. I have a psychological strategy about the whole transaction. I don't look on it as a purchase.

No, I approach it differently and get none of that "have I really spent that much on that?" negativity about it. I get two feel-good moments instead. First I decide what it is I like. Then I give a donation to the charity to coincide with the price ticket on the item and that makes me feel good. Giving freely without strings to a really good cause makes anyone feel a sense of purpose, satisfaction and pleasure.

The second feel-good moment comes when the assistant in the shop gives me the object of my desire, and they give it to me completely free. How generous of them, how nice, and how satisfying that I have the item now in my ownership.

That's two moments of immense pleasure derived from the transaction. I feel doubly good having given a donation to the charity and then to top it all, I receive the item for nothing.

I can thoroughly recommend this strategy. And the wonderful thing about it is that the larger the sum of money involved, the better the feel-good factor!

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